---
title: "A Dollar Buys Far More AI Computation Than a Decade Ago"
subtitle: "GPU performance per dollar improved gradually for a decade. Then the AI era sharply accelerated the trajectory."
description: "This chart shows how GPU computational performance per dollar (FLOP/s per dollar, constant 2024 US$) rose roughly 100-fold from 2008 to 2023, with the steepest acceleration coinciding with major AI milestones. A rolling frontier line identifies the best available price-performance GPU at each point in time, plotted on a log scale against a muted cloud of all 51 GPUs. Built in R using ggplot2, ggtext, and showtext."
date: "2026-05-25"
author:
- name: "Steven Ponce"
url: "https://stevenponce.netlify.app"
citation:
url: "https://stevenponce.netlify.app/data_visualizations/MakeoverMonday/2026/mm_2026_W21.html"
categories: ["MakeoverMonday", "2026"]
tags: [
"makeover-monday",
"scatter-plot",
"log-scale",
"frontier-envelope",
"gpu",
"artificial-intelligence",
"technology",
"economics",
"time-series",
"annotation",
"ggtext",
"2026"
]
image: "thumbnails/mm_2026_21.png"
format:
html:
toc: true
toc-depth: 5
code-link: true
code-fold: true
code-tools: true
code-summary: "Show code"
theme:
light: [flatly, assets/styling/custom_styles.scss]
dark: [darkly, assets/styling/custom_styles_dark.scss]
editor_options:
chunk_output_type: inline
execute:
freeze: true
cache: true
error: false
message: false
warning: false
eval: true
---
```{r}
#| label: setup-links
#| include: false
# CENTRALIZED LINK MANAGEMENT
## Project-specific info
current_year <- 2026
current_week <- 21
project_file <- "mm_2026_21.qmd"
project_image <- "mm_2026_21.png"
## Data Sources
data_main <- "https://data.world/makeovermonday/gpu-computational-performance-per-dollar"
data_secondary <- "https://data.world/makeovermonday/gpu-computational-performance-per-dollar"
## Repository Links
repo_main <- "https://github.com/poncest/personal-website/"
repo_file <- paste0("https://github.com/poncest/personal-website/blob/master/data_visualizations/MakeoverMonday/", current_year, "/", project_file)
## External Resources/Images
chart_original <- "https://raw.githubusercontent.com/poncest/MakeoverMonday/refs/heads/master/2026/Week_20/original_chart.png"
## Organization/Platform Links
org_primary <- "https://ourworldindata.org/grapher/gpu-price-performance"
org_secondary <- "https://ourworldindata.org/grapher/gpu-price-performance"
# Helper function to create markdown links
create_link <- function(text, url) {
paste0("[", text, "](", url, ")")
}
# Helper function for citation-style links
create_citation_link <- function(text, url, title = NULL) {
if (is.null(title)) {
paste0("[", text, "](", url, ")")
} else {
paste0("[", text, "](", url, ' "', title, '")')
}
}
```
### Original
The original visualization comes from `r create_link("GPU computational performance per dollar", data_secondary)`

### Makeover
{#fig-1}
### [**Steps to Create this Graphic**]{.mark}
#### [1. Load Packages & Setup]{.smallcaps}
```{r}
#| label: load
#| warning: false
#| message: false
#| results: "hide"
## 1. LOAD PACKAGES & SETUP ----
suppressPackageStartupMessages({
if (!require("pacman")) install.packages("pacman")
pacman::p_load(
tidyverse, ggtext, showtext, scales,
glue, janitor
)
})
### |- figure size ----
camcorder::gg_record(
dir = here::here("temp_plots"),
device = "png",
width = 10,
height = 8,
units = "in",
dpi = 320
)
# Source utility functions
suppressMessages(source(here::here("R/utils/fonts.R")))
source(here::here("R/utils/social_icons.R"))
source(here::here("R/utils/image_utils.R"))
source(here::here("R/themes/base_theme.R"))
```
#### [2. Read in the Data]{.smallcaps}
```{r}
#| label: read
#| include: true
#| eval: true
#| warning: false
#|
df_raw <- read_csv(
here::here("data/MakeoverMonday/2026/GPU performance per dollar.csv")) |>
clean_names()
```
#### [3. Examine the Data]{.smallcaps}
```{r}
#| label: examine
#| include: true
#| eval: true
#| results: 'hide'
#| warning: false
glimpse(df_raw)
skimr::skim_without_charts(df_raw)
```
#### [4. Tidy Data]{.smallcaps}
```{r}
#| label: tidy
#| warning: false
### |- parse and rename ----
df <- df_raw |>
rename(
gpu_name = entity,
release_date = day,
flops_per_dollar = gpu_performance_per_dollar
) |>
arrange(release_date)
### |- frontier: rolling maximum FLOP/s/$ over time ----
# Frontier = best available price-performance at each release date
# with_ties = FALSE prevents non-deterministic multi-row returns
df_frontier <- df |>
arrange(release_date) |>
mutate(
frontier_max = cummax(flops_per_dollar),
on_frontier = flops_per_dollar == frontier_max
) |>
filter(on_frontier)
### |- pre-extract label coordinates from df ----
gtx280_x <- df |> filter(gpu_name == "NVIDIA GeForce GTX 280") |> pull(release_date)
gtx280_y <- df |> filter(gpu_name == "NVIDIA GeForce GTX 280") |> pull(flops_per_dollar)
rtx3090_x <- df |> filter(gpu_name == "NVIDIA GeForce RTX 3090") |> pull(release_date)
rtx3090_y <- df |> filter(gpu_name == "NVIDIA GeForce RTX 3090") |> pull(flops_per_dollar)
amd_x <- df |> filter(gpu_name == "AMD Radeon RX 7900 XTX") |> pull(release_date)
amd_y <- df |> filter(gpu_name == "AMD Radeon RX 7900 XTX") |> pull(flops_per_dollar)
### |- AMD peak point (drawn separately with accent color) ----
df_amd_peak <- df |> filter(gpu_name == "AMD Radeon RX 7900 XTX")
### |- AI milestone bands ----
# Four milestones
# for a societal acceleration story where ChatGPT is the public inflection)
# Band width = 120 days
milestones <- tibble(
label = c("ALEXNET", "TRANSFORMER", "GPT-2", "CHATGPT"),
date = as.Date(c("2012-09-30", "2017-06-12", "2019-02-14", "2022-11-30")),
date_end = as.Date(c("2012-09-30", "2017-06-12", "2019-02-14", "2022-11-30")) + 120
)
```
#### [5. Visualization Parameters]{.smallcaps}
```{r}
#| label: params
#| include: true
#| warning: false
### |- plot aesthetics ----
clrs <- get_theme_colors(
palette = list(
col_cloud = "#A8B4BC",
col_frontier = "#1B4F72",
col_peak = "#9C2B1B",
col_peak_label = "#7F2418",
col_milestone = "#D6C79A",
col_label = "#1B4F72"
)
)
# Unpack — avoids $palette$ repetition in plot code
col_cloud <- clrs$palette$col_cloud
col_frontier <- clrs$palette$col_frontier
col_peak <- clrs$palette$col_peak
col_peak_label <- clrs$palette$col_peak_label
col_milestone <- clrs$palette$col_milestone
col_label <- clrs$palette$col_label
### |- titles and caption ----
title_text <- str_glue("A Dollar Buys Far More AI Computation Than a Decade Ago")
subtitle_text <- str_glue(
"GPU performance per dollar improved gradually for a decade.\n",
"Then the AI era sharply accelerated the trajectory."
)
caption_text <- create_mm_caption(
mm_year = 2026,
mm_week = 21,
source_text = "Epoch AI (2026); U.S. Bureau of Labor Statistics (2026) |
Note: FLOP/s at 32-bit precision. Constant 2024 US$."
)
### |- fonts ----
setup_fonts()
fonts <- get_font_families()
### |- plot theme ----
base_theme <- create_base_theme(clrs)
weekly_theme <- extend_weekly_theme(
base_theme,
theme(
# Title / subtitle
plot.title.position = "plot",
plot.title = element_text(size = 24, face = "bold", family = fonts$title_1,
color = clrs$title, margin = margin(b = 6)),
plot.subtitle = element_text(size = 12, family = fonts$subtitle, lineheight = 1.2,
color = clrs$subtitle, margin = margin(b = 30)),
# Caption
plot.caption = element_markdown(
size = 7, hjust = 0, lineheight = 1.4, family = fonts$caption,
margin = margin(t = 12), color = clrs$caption
),
# Axes
axis.title.x = element_text(size = 10, margin = margin(t = 8)),
axis.title.y = element_blank(),
axis.text.x = element_text(size = 9),
axis.text.y = element_text(size = 9),
axis.ticks = element_blank(),
# Grid — y-lines only
panel.grid.major.y = element_line(color = "gray90", linewidth = 0.3),
panel.grid.major.x = element_blank(),
panel.grid.minor = element_blank(),
# Top margin
plot.margin = margin(t = 32, r = 30, b = 10, l = 20)
)
)
theme_set(weekly_theme)
```
#### [6. Plot]{.smallcaps}
```{r}
#| label: plot
#| warning: false
### |- y-axis label helper ----
flops_labels <- function(x) {
case_when(
x >= 1e9 ~ paste0(round(x / 1e9), "B"),
x >= 1e6 ~ paste0(round(x / 1e6), "M"),
TRUE ~ scales::comma(x)
)
}
### |- main plot ----
p <- ggplot() +
# Geoms
geom_rect(
data = milestones,
aes(xmin = date, xmax = date_end),
ymin = -Inf,
ymax = Inf,
fill = col_milestone,
alpha = 0.55,
inherit.aes = FALSE
) +
geom_text(
data = milestones,
aes(x = date + 60, y = Inf, label = label),
vjust = -0.5,
hjust = 0,
size = 2.4,
color = "gray45",
fontface = "plain",
inherit.aes = FALSE
) +
geom_point(
data = df,
aes(x = release_date, y = flops_per_dollar),
color = col_cloud,
size = 2,
alpha = 0.55
) +
geom_line(
data = df_frontier,
aes(x = release_date, y = flops_per_dollar),
color = col_frontier,
linewidth = 0.78,
lineend = "round"
) +
geom_point(
data = df_frontier,
aes(x = release_date, y = flops_per_dollar),
color = col_frontier,
size = 2.8
) +
geom_point(
data = df_amd_peak,
aes(x = release_date, y = flops_per_dollar),
color = col_peak,
size = 3.8
) +
# Annotate
annotate(
"text",
x = gtx280_x - 150,
y = gtx280_y,
label = "GTX 280\n(2008 baseline)",
hjust = 1,
vjust = 0.5,
size = 2.8,
color = col_label,
lineheight = 1.2
) +
annotate(
"text",
x = rtx3090_x - 180,
y = rtx3090_y * 1.95,
label = "RTX 3090",
hjust = 1,
vjust = 0,
size = 2.8,
color = col_label,
lineheight = 1.2
) +
annotate(
"text",
x = amd_x - 150,
y = amd_y * 1.2,
label = "AMD RX 7900 XTX",
hjust = 1,
vjust = 0,
size = 2.8,
color = col_peak_label,
lineheight = 1.2
) +
annotate(
"text",
x = as.Date("2008-06-01"),
y = 6e9,
label = "Each horizontal band\nrepresents 10× more\ncompute per dollar",
hjust = 0,
vjust = 0,
size = 2.6,
color = "gray40",
lineheight = 1.3,
fontface = "italic"
) +
# Scales
scale_y_log10(
labels = flops_labels,
breaks = c(1e8, 1e9, 1e10, 1e11)
) +
scale_x_date(
date_breaks = "3 years",
date_labels = "%Y",
expand = expansion(mult = c(0.18, 0.05))
) +
coord_cartesian(clip = "off") +
# Labs
labs(
title = title_text,
subtitle = subtitle_text,
caption = caption_text,
x = "GPU Release Date",
y = NULL
)
```
#### [7. Save]{.smallcaps}
```{r}
#| label: save
#| warning: false
### |- plot image ----
save_plot(
plot = p,
type = "makeovermonday",
year = current_year,
week = current_week,
width = 10,
height = 8
)
```
#### [8. Session Info]{.smallcaps}
::: {.callout-tip collapse="true"}
##### Expand for Session Info
```{r, echo = FALSE}
#| eval: true
#| warning: false
sessionInfo()
```
:::
#### [9. GitHub Repository]{.smallcaps}
::: {.callout-tip collapse="true"}
##### Expand for GitHub Repo
The complete code for this analysis is available in `r create_link(project_file, repo_file)`.
For the full repository, `r create_link("click here", repo_main)`.
:::
#### [10. References]{.smallcaps}
::: {.callout-tip collapse="true"}
##### Expand for References
**Primary Data (Makeover Monday):**
1. Makeover Monday `r current_year` Week `r current_week`: `r create_link("GPU Computational Performance per Dollar", data_main)`
2. Original Chart: `r create_link("Our World in Data — GPU Price-Performance", "https://ourworldindata.org/grapher/gpu-price-performance")`
- Source: Epoch AI (2026); U.S. Bureau of Labor Statistics (2026)
- Coverage: 51 GPUs from June 2008 to December 2023 across three manufacturers (AMD, Huawei, NVIDIA)
**Source Data:**
3. `r create_link("Epoch AI — GPU Performance per Dollar", "https://ourworldindata.org/artificial-intelligence")`
- Coverage: GPU computational performance measured in floating-point operations per second (FLOP/s) per US dollar
- Unit: FLOP/s per dollar; 32-bit (full) precision; inflation-adjusted to constant 2024 US$ using US CPI
4. `r create_link("MakeoverMonday 2026 W21 — data.world", "https://data.world/makeovermonday/gpu-computational-performance-per-dollar")`
- CSV file: GPU performance per dollar.csv; 51 rows × 4 columns (entity, day, gpu_performance_per_dollar, manufacturer)
**AI Milestone Reference Dates:**
5. AlexNet — Krizhevsky, A., Sutskever, I., & Hinton, G. E. (2012). ImageNet classification with deep convolutional neural networks. *NeurIPS*. September 30, 2012.
6. Transformer — Vaswani, A., et al. (2017). Attention is all you need. *NeurIPS*. June 12, 2017.
7. GPT-2 — Radford, A., et al. (2019). Language models are unsupervised multitask learners. OpenAI. February 14, 2019.
8. ChatGPT — OpenAI. (2022). ChatGPT: Optimizing language models for dialogue. November 30, 2022. `r create_link("openai.com/blog/chatgpt", "https://openai.com/blog/chatgpt")`
**Note:** The frontier line represents the rolling maximum FLOP/s per dollar at each GPU release date — the best available price-performance at any given point in time (`cummax(flops_per_dollar)`). GPUs below the frontier at their release date appear in the muted gray cloud. Milestone bands are 120-day windows centered on each publication date, included to show temporal proximity between AI capability breakthroughs and the GPU efficiency frontier — no causal relationship is asserted. Inflation adjustment uses the US Consumer Price Index (CPI) as reported by the U.S. Bureau of Labor Statistics.
:::
#### [11. Custom Functions Documentation]{.smallcaps}
::: {.callout-note collapse="true"}
##### 📦 Custom Helper Functions
This analysis uses custom functions from my personal module library for efficiency and consistency across projects.
**Functions Used:**
- **`fonts.R`**: `setup_fonts()`, `get_font_families()` - Font management with showtext
- **`social_icons.R`**: `create_social_caption()` - Generates formatted social media captions
- **`image_utils.R`**: `save_plot()` - Consistent plot saving with naming conventions
- **`base_theme.R`**: `create_base_theme()`, `extend_weekly_theme()`, `get_theme_colors()` - Custom ggplot2 themes
**Why custom functions?**\
These utilities standardize theming, fonts, and output across all my data visualizations. The core analysis (data tidying and visualization logic) uses only standard tidyverse packages.
**Source Code:**\
View all custom functions → [GitHub: R/utils](https://github.com/poncest/personal-website/tree/master/R)
:::