---
title: "Kids' June 2025 Streaming Top 10"
subtitle: "Netflix leads June with 4 of the top 10 programs, totaling 3.3B minutes viewed"
description: "An analysis of Nielsen's kids' streaming data (ages 6-17) for June 2025, revealing Netflix's dominance with 4 of the top 10 programs. The visualization highlights viewing patterns and raises questions about age-appropriate content, as several Teen/Mature-rated shows rank highly among young viewers."
date: "2025-11-25"
categories: ["MakeoverMonday", "2025"]
ags: [
"makeover-monday",
"ggplot2",
"horizontal-bar-chart",
"streaming-data",
"nielsen",
"kids-media",
"netflix",
"entertainment-analytics",
"data-journalism",
"tv-ratings",
"viewing-habits"
]
image: "thumbnails/mm_2025_46.png"
format:
html:
toc: true
toc-depth: 5
code-link: true
code-fold: true
code-tools: true
code-summary: "Show code"
editor_options:
chunk_output_type: inline
execute:
freeze: true
cache: true
error: false
message: false
warning: false
eval: true
---
```{r}
#| label: setup-links
#| include: false
# CENTRALIZED LINK MANAGEMENT
## Project-specific info
current_year <- 2025
current_week <- 46
project_file <- "mm_2025_46.qmd"
project_image <- "mm_2025_46.png"
## Data Sources
data_main <- "https://data.world/makeovermonday/schools-out-and-the-tvs-on"
data_secondary <- "https://data.world/makeovermonday/schools-out-and-the-tvs-on"
## Repository Links
repo_main <- "https://github.com/poncest/personal-website/"
repo_file <- paste0("https://github.com/poncest/personal-website/blob/master/data_visualizations/MakeoverMonday/", current_year, "/", project_file)
## External Resources/Images
chart_original <- "https://raw.githubusercontent.com/poncest/MakeoverMonday/refs/heads/master/2025/Week_46/original_chart.png"
## Organization/Platform Links
org_primary <- "https://www.nielsen.com/insights/2025/what-us-kids-watched-tv-streaming-summer-june/"
org_secondary <- "https://www.nielsen.com/insights/2025/what-us-kids-watched-tv-streaming-summer-june/"
# Helper function to create markdown links
create_link <- function(text, url) {
paste0("[", text, "](", url, ")")
}
# Helper function for citation-style links
create_citation_link <- function(text, url, title = NULL) {
if (is.null(title)) {
paste0("[", text, "](", url, ")")
} else {
paste0("[", text, "](", url, ' "', title, '")')
}
}
```
### Original
The original visualization comes from `r create_link("School’s out and the TV’s on: What kids in the U.S. watched in June", data_secondary)`

### Makeover
{#fig-1}
### <mark> **Steps to Create this Graphic** </mark>
#### 1. Load Packages & Setup
```{r}
#| label: load
#| warning: false
#| message: false
#| results: "hide"
## 1. LOAD PACKAGES & SETUP ----
suppressPackageStartupMessages({
if (!require("pacman")) install.packages("pacman")
pacman::p_load(
tidyverse, # Easily Install and Load the 'Tidyverse'
janitor, # Simple Tools for Examining and Cleaning Dirty Data
skimr, # Compact and Flexible Summaries of Data
scales, # Scale Functions for Visualization
ggtext, # Improved Text Rendering Support for 'ggplot2'
showtext, # Using Fonts More Easily in R Graphs
glue # Interpreted String Literals
)
})
### |- figure size ----
camcorder::gg_record(
dir = here::here("temp_plots"),
device = "png",
width = 10,
height = 8,
units = "in",
dpi = 320
)
# Source utility functions
suppressMessages(source(here::here("R/utils/fonts.R")))
source(here::here("R/utils/social_icons.R"))
source(here::here("R/utils/image_utils.R"))
source(here::here("R/themes/base_theme.R"))
```
#### 2. Read in the Data
```{r}
#| label: read
#| include: true
#| eval: true
#| warning: false
#|
top_10 <- readxl::read_excel(
here::here("data/MakeoverMonday/2025/Top 10 Streaming (Kids 6 17).xlsx")) |>
clean_names()
```
#### 3. Examine the Data
```{r}
#| label: examine
#| include: true
#| eval: true
#| results: 'hide'
#| warning: false
glimpse(top_10)
```
#### 4. Tidy Data
```{r}
#| label: tidy
#| warning: false
top_10_clean <- top_10 |>
mutate(
# Standardize program names
program_clean = case_when(
str_detect(program, "Spongebob") ~ "SpongeBob SquarePants",
TRUE ~ program
)
)
# SOURCES:
# - Content Ratings: IMDb (www.imdb.com) - displays TV Parental Guidelines ratings
# - Show Type & Genre: IMDb and streaming service platforms (Netflix, Disney+, etc.)
# - Additional verification: Common Sense Media (www.commonsensemedia.org)
#
# NOTE: These ratings reflect US TV Parental Guidelines:
# TV-Y = All Children
# TV-Y7 = Directed to Older Children (7+)
# TV-G = General Audience
# TV-PG = Parental Guidance Suggested
# TV-14 = Parents Strongly Cautioned (14+)
# TV-MA = Mature Audience Only (17+)
show_info <- tribble(
~program_clean, ~type, ~rating, ~genre, ~imdb_id,
"Ginny & Georgia", "Live-action", "TV-14", "Drama", "tt10624432",
"Bluey", "Animation", "TV-Y", "Comedy", "tt7678620",
"Squid Game", "Live-action", "TV-MA", "Thriller", "tt10919420",
"SpongeBob SquarePants", "Animation", "TV-Y7", "Comedy", "tt0206512",
"Phineas and Ferb", "Animation", "TV-G", "Comedy", "tt0852863",
"The Amazing World of Gumball","Animation", "TV-PG", "Comedy", "tt1942683",
"Stranger Things", "Live-action", "TV-14", "Sci-Fi", "tt4574334",
"Young Sheldon", "Live-action", "TV-PG", "Comedy", "tt6226232",
"Love Island USA", "Reality", "TV-14", "Reality", "tt8230780",
"Alvin! and the Chipmunks", "Animation", "TV-Y7", "Comedy", "tt0084119"
)
## |- join and create analysis variables ----
top_10_analysis <- top_10_clean |>
left_join(show_info, by = "program_clean") |>
mutate(
mins_millions = round(mins_viewed / 1e6, 0),
age_appropriate = case_when(
rating %in% c("TV-Y", "TV-Y7", "TV-G") ~ "Kids",
rating == "TV-PG" ~ "Family",
rating == "TV-14" ~ "Teen",
rating == "TV-MA" ~ "Mature",
TRUE ~ "Unknown"
),
age_appropriate = factor(age_appropriate,
levels = c("Kids", "Family", "Teen", "Mature")
),
program_with_provider = glue("{program_clean}<br><span style='font-size:8pt;color:gray50'>({svod_provider})</span>"),
program_ordered = fct_reorder(program_with_provider, -rank)
)
```
#### 5. Visualization Parameters
```{r}
#| label: params
#| include: true
#| warning: false
### |- plot aesthetics ----
# Get base colors with custom palette
colors <- get_theme_colors(
palette = list(
netflix = "#B20710",
neutral_dark = "#9E9E9E"
)
)
### |- Main titles ----
title_text <- "Kids' June 2025 Streaming Top 10"
subtitle_text <- str_glue(
"Netflix leads June with 4 of the top 10 programs, totaling 3.3B minutes viewed<br>",
"Nielsen measures household accounts with viewers 6–17; programming reflects actual viewing, not age-appropriateness."
)
### |- Data source caption ----
caption_text <- create_mm_caption(
mm_year = 2025,
mm_week = 46,
source_text = str_glue(
"Nielsen National TV Panel<br>",
"**Note:** Kids 6-17, June 2025 (05/26/25 - 06/29/25). Metadata from IMDb."
)
)
### |- fonts ----
setup_fonts()
fonts <- get_font_families()
### |- plot theme ----
# Start with base theme
base_theme <- create_base_theme(colors)
# Add weekly-specific theme elements
weekly_theme <- extend_weekly_theme(
base_theme,
theme(
# # Text styling
plot.title = element_text(
size = rel(1.5), family = fonts$title, face = "bold",
color = colors$title, lineheight = 1.1, hjust = 0,
margin = margin(t = 5, b = 10)
),
plot.subtitle = element_markdown(
size = rel(0.9), family = fonts$subtitle, face = "italic",
color = alpha(colors$subtitle, 0.9), lineheight = 1.1,
margin = margin(t = 0, b = 20)
),
# Legend formatting
legend.position = "plot",
legend.justification = "top",
legend.margin = margin(l = 12, b = 5),
legend.key.size = unit(0.8, "cm"),
legend.box.margin = margin(b = 10),
# legend.title = element_text(face = "bold"),
# Axis formatting
axis.ticks.y = element_blank(),
axis.ticks.x = element_line(color = "gray", linewidth = 0.5),
axis.title.x = element_text(
face = "bold", size = rel(0.85),
margin = margin(t = 10)
),
axis.title.y = element_text(
face = "bold", size = rel(0.85),
margin = margin(r = 10)
),
axis.text.x = element_text(
size = rel(0.85), family = fonts$subtitle,
color = colors$text
),
axis.text.y = element_markdown(
size = rel(0.85), family = fonts$subtitle,
color = colors$text
),
# Grid lines
panel.grid.minor = element_line(color = "#ecf0f1", linewidth = 0.2),
panel.grid.major = element_line(color = "#ecf0f1", linewidth = 0.4),
# Margin
plot.margin = margin(20, 20, 20, 20)
)
)
# Set theme
theme_set(weekly_theme)
```
#### 6. Plot
```{r}
#| label: plot
#| warning: false
## |- prepare data for plotting ----
plot_data <- top_10_analysis |>
mutate(
# Netflix highlighting
is_netflix = svod_provider == "Netflix",
bar_color = ifelse(is_netflix, colors$palette$netflix, colors$palette$neutral_dark),
text_color = ifelse(is_netflix, "white", "gray30"),
) |>
mutate(
mins_billions = mins_millions / 1000,
mins_label_smart = ifelse(
mins_billions >= 1,
paste0(round(mins_billions, 2), "B"),
paste0(mins_millions, "M")
)
)
### |- main plot ----
p <-
plot_data |>
ggplot(aes(x = mins_millions, y = program_ordered)) +
# Geoms
geom_col(aes(fill = bar_color), width = 0.65) +
geom_text(
aes(x = 25, label = paste0(genre, " | ", type), color = text_color),
hjust = 0,
size = 2.5
) +
geom_label(
aes(x = mins_millions - 40, label = rating),
hjust = 1,
size = 2.5,
fontface = "bold",
fill = "white",
label.size = 0,
label.padding = unit(0.15, "lines")
) +
geom_text(
aes(label = mins_label_smart),
hjust = -0.1,
size = 3.5,
fontface = "bold"
) +
# Annotate
annotate(
"text", x = 850, y = 3,
label = "60% of the Top 10 are Kids/Family titles,\nwhile several Teen/Mature shows still rank highly\namong households with viewers 6–17.",
hjust = 0, size = 3.2, lineheight = 1.1,
family = fonts$subtitle, color = "gray30"
) +
# Scales
scale_x_continuous(
position = "top",
expand = expansion(mult = c(0.02, 0.1)),
labels = label_comma(suffix = "M")
) +
scale_fill_identity() +
scale_color_identity() +
# Labs
labs(
title = title_text,
subtitle = subtitle_text,
x = "Total Minutes Viewed (Millions)",
y = NULL,
caption = caption_text
) +
# Theme
theme(
plot.title = element_text(
size = rel(1.85),
family = fonts$title,
face = "bold",
color = colors$title,
lineheight = 1.1,
margin = margin(t = 5, b = 5)
),
plot.subtitle = element_markdown(
size = rel(0.8),
family = fonts$subtitle,
color = alpha(colors$subtitle, 0.9),
lineheight = 1.5,
margin = margin(t = 5, b = 25)
),
plot.caption = element_markdown(
size = rel(0.5),
family = fonts$caption,
color = colors$caption,
hjust = 0,
lineheight = 1.2,
margin = margin(t = 10)
),
panel.grid.major = element_blank(),
panel.grid.minor = element_blank(),
axis.ticks = element_blank()
)
```
#### 7. Save
```{r}
#| label: save
#| warning: false
### |- plot image ----
save_plot(
plot = p,
type = "makeovermonday",
year = current_year,
week = current_week,
width = 10,
height = 8
)
```
#### 8. Session Info
::: {.callout-tip collapse="true"}
##### Expand for Session Info
```{r, echo = FALSE}
#| eval: true
#| warning: false
sessionInfo()
```
:::
#### 9. GitHub Repository
::: {.callout-tip collapse="true"}
##### Expand for GitHub Repo
The complete code for this analysis is available in `r create_link(project_file, repo_file)`.
For the full repository, `r create_link("click here", repo_main)`.
:::
#### 10. References
::: {.callout-tip collapse="true"}
##### Expand for References
1. Data:
- Makeover Monday `r current_year` Week `r current_week`: `r create_link("School’s out and the TV’s on: What kids in the U.S. watched in June", data_main)`
2. Article
- `r create_link("School’s out and the TV’s on: What kids in the U.S. watched in June", data_secondary)`
3. Citation:
- Nielsen. (2025). **School's out and the TV's on: What kids in the U.S. watched in June.** Nielsen Insights. Retrieved from https://www.nielsen.com/insights/2025/what-us-kids-watched-tv-streaming-summer-june/
:::
#### 11. Custom Functions Documentation
::: {.callout-note collapse="true"}
##### 📦 Custom Helper Functions
This analysis uses custom functions from my personal module library for efficiency and consistency across projects.
**Functions Used:**
- **`fonts.R`**: `setup_fonts()`, `get_font_families()` - Font management with showtext
- **`social_icons.R`**: `create_social_caption()` - Generates formatted social media captions
- **`image_utils.R`**: `save_plot()` - Consistent plot saving with naming conventions
- **`base_theme.R`**: `create_base_theme()`, `extend_weekly_theme()`, `get_theme_colors()` - Custom ggplot2 themes
**Why custom functions?**\
These utilities standardize theming, fonts, and output across all my data visualizations. The core analysis (data tidying and visualization logic) uses only standard tidyverse packages.
**Source Code:**\
View all custom functions → [GitHub: R/utils](https://github.com/poncest/personal-website/tree/master/R)
:::